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Creative production & Meta Ads for e‑commerce

Your creatives. Your campaigns. Your growth partner.

AI-powered advertising creatives and hands-on Meta Ads management for e-commerce brands, from first launch to ongoing optimisation.

View packages View our work
  • Creatives from your product photos
  • Meta Ads on Facebook & Instagram
  • Founder-led, direct contact
Original product photo of a ceramic vase on a grey background
Before · product photo
Concept ad "Make Every Corner Feel Like Home." showing the same vase in a sunny living room
After · concept ad

Why one partner

From product photo to optimised campaign, in one place.

Many brands juggle a designer, a video editor and someone to run the ads. We bring creative production and Meta Ads management together, so every ad is made to be tested and every test feeds the next round of creatives.

We started with Dutch home & living webshops: interior accessories, lighting, home decor and lifestyle products.

  1. 01Product photoThe photos you already have are enough to start.
  2. 02CreativesStatic ads, lifestyle images and short videos, checked against your real product.
  3. 03CampaignsSet up and managed on Facebook and Instagram, within your approved budget.
  4. 04OptimisationWeekly reviews and new concepts based on what the data shows.

Services

Three pillars, one system.

Every package includes all three. Creative, campaigns and learning work best when the same team handles them, so nothing gets lost between the people who make the ads and the people who run them.

  1. 01

    Creative production

    AI-assisted lifestyle visuals, static ad creatives and short-form video ads, made from your product photos and checked by hand against the real product.

  2. 02

    Meta Ads management

    Campaign setup, controlled budget management within the limits you approve, creative testing and ongoing optimisation on Facebook and Instagram.

  3. 03

    Testing & optimisation

    Structured creative tests, weekly performance reviews, clear reporting and new creatives based on what your campaign data shows.

We focus on ads. We don't build websites or offer SEO, email marketing or social media management.

Selected work

From product photo to ad strategy

Two concept projects that show how we think, not just how we design. Each starts from one real product photo and is checked against it, so colour, shape and texture stay true.

MAISON NOMA · Ceramic vase

Concept project

Concept project created to demonstrate Scalesly's creative and strategic approach. Not a client commission, and no real campaign results.

Original product photo of the ceramic vase
Before · product photo
Concept ad "A Small Detail. A Big Difference." showing the vase with eucalyptus on a wooden sideboard
Angle 1 · styling detail
Concept ad "Beauty Is in the Texture." with a close-up of the sand-toned ceramic
Angle 2 · material
Concept ad "Make Every Corner Feel Like Home." showing the vase on a side table in a living room
Angle 3 · whole room
Creative direction
Calm, warm interiors in sand and wood tones, for buyers who decorate with natural, tactile pieces.
Testing hypothesis
Does the vase sell better as a styling detail, through its material, or as part of a complete room?
Creative variations
Three angles with the same product, plus two button variations for a simple A/B test.
Video idea
A slow push-in on the ceramic texture that cuts to the styled room, for stories and reels.
In Meta Ads
The three angles run side by side in one test. The strongest angle gets more budget and new variations.

LUMI HOME · Table lamp

Concept project

Concept project created to demonstrate Scalesly's creative and strategic approach. Not a client commission, and no real campaign results.

Original product photo of a greige mushroom-shaped table lamp
Before · product photo
Concept ad "Warm Light. Cozy Evenings." showing the lamp switched on beside a candle on a wooden sideboard
Angle 1 · evening mood
Concept ad "A Thoughtful Gift for Design Lovers." showing the lamp next to a wrapped present
Angle 2 · gift
Concept ad "The finishing touch for your sideboard." showing the lamp against an olive green wall
Angle 3 · interior
Creative direction
The lamp is always switched on, in warm evening light, so the glow itself becomes the selling point.
Testing hypothesis
Do buyers respond more to atmosphere, to a reason to give it as a gift, or to how it finishes an interior?
Creative variations
Three moments with one consistent look: a cosy evening, a present for design lovers and a styled sideboard.
Video idea
The room darkens as evening falls and the lamp switches on, with a different hook in the first seconds.
In Meta Ads
Mood and interior angles as an always-on test. The gift angle is kept for seasonal moments such as the holidays.

How we work

A clear monthly rhythm

Nothing launches without your approval, and you always know what is being tested and why.

  1. 01

    Apply

    You send a short application. If it looks like a fit, we plan an intro call about your brand, products and goals.

  2. 02

    Onboarding

    A suitability review, partner access to your ad account, a basic account and tracking check, and agreement on your ad budget.

  3. 03

    Create

    We produce your creatives and deliver them in batches, each with one consolidated revision round.

  4. 04

    Launch

    Campaigns and budgets go live only after your approval, on Facebook and Instagram.

  5. 05

    Review & improve

    Weekly performance reviews, a monthly report and, in Growth Partner and Scale, a monthly strategy call.

Working together

Your brand. Your budget. Your control.

  1. 01

    Your accounts stay yours

    You keep ownership of your Meta ad accounts and data. We work through partner access that you can remove.

  2. 02

    Transparent budgets

    Ad spend is paid directly by you to Meta, and agreed with you before anything launches.

  3. 03

    Approval before launch

    No campaign goes live and no budget changes without your approval.

  4. 04

    Clear reporting

    Weekly performance reviews and a monthly report, in plain language.

Pricing

Three packages. Meta Ads management in every one.

Choose the capacity that fits your brand today. All prices are per month and exclude VAT and ad spend. You pay your ad spend directly to Meta.

Launch

For smaller e-commerce brands that want professional ad creatives and Meta Ads management.

€495per month, excl. VAT

Monthly flexibilityMonthly subscription, cancel monthly. No minimum term.

  • 4 unique static ad creatives
  • 2 short-form video ads (6–15 s)
  • 4 AI-assisted lifestyle images
  • Meta Ads management for up to 1 campaign
  • Weekly campaign reviews
  • Basic monthly performance report
  • Basic account and campaign setup included
  • 1 consolidated creative revision round per month
Get started

Recommended

Growth Partner

Our recommended package, combining creative production with ongoing campaign optimisation.

€995per month, excl. VAT

3-month minimum, then monthly flexibilityAfter the first three months, cancel monthly.

Founding Client Offer: €695/month for your first two months. Available to our first two eligible clients: €1,390 in total, excl. VAT and ad spend.

The introductory engagement ends after two months. No automatic renewal and no automatic increase: continue at €995/month only if you choose to.

  • 8 unique static ad creatives
  • 4 short-form video ads (6–15 s)
  • 8 AI-assisted lifestyle images
  • 2 creative concepts
  • Meta Ads management for up to 2 campaigns
  • Weekly campaign reviews and optimisation
  • Monthly performance report
  • 30-minute monthly strategy call
  • Basic account and campaign setup included
  • 2 creative delivery batches per month
  • 1 consolidated revision round per batch
Apply for Growth Partner

Scale

For e-commerce brands that need more creative production and campaign management capacity.

€1,495per month, excl. VAT

3-month minimum, then monthly flexibilityAfter the first three months, cancel monthly.

  • 12 unique static ad creatives
  • 6 short-form video ads (6–15 s)
  • 12 AI-assisted lifestyle images
  • Meta Ads management for up to 3 campaigns
  • Weekly performance reviews and optimisation
  • Extended monthly reporting
  • 45-minute monthly strategy call
  • Basic account and campaign setup included
  • 2 creative delivery batches per month
  • 1 consolidated revision round per batch
Let's scale
Applies to every package
  • Meta Ads management is included in every package.
  • Ad spend is not part of the monthly fee. You pay it directly to Meta.
  • There is no fixed minimum ad budget. We agree on it with you individually.
  • You keep ownership of your Meta ad accounts and data. We work through partner access.
  • Campaign launches and budgets always need your approval.
  • Basic account and campaign setup is included. Complex tracking integrations and website development are not.
  • No guaranteed sales, revenue or ROAS.
  • No 24/7 campaign monitoring. Campaigns are reviewed weekly.
Contract terms
  • Launch: monthly subscription, cancel monthly. No minimum term.
  • Growth Partner and Scale: 3-month minimum, then cancel monthly.
  • Founding Client Offer: a separate introductory engagement of exactly two months at €695/month. It ends after the second month and does not renew. Any follow-up contract and its duration are agreed separately.
How we count creatives and videos
  • Every static creative is a unique design. Other sizes of the same design, such as 4:5 and 9:16, don't count as extra creatives.
  • Creatives are made with AI-assisted tools and checked by a person before delivery.
  • Video ads combine editing, your product imagery and selective AI animation.
  • All creative assets go through a product accuracy and quality check before delivery.
  • The AI-assisted lifestyle images are used in production and also delivered to you separately.
Lucas, founder of Scalesly, smiling at his desk

Founder

Founder-led, on purpose.

I'm Lucas, the founder of Scalesly. I started Scalesly out of my passion for entrepreneurship and the ambition to build something of my own. Today, I combine AI-powered advertising with strategic marketing to help ambitious brands reach more customers, increase sales and grow online.

LucasFounder, Scalesly

  • Direct contact. You talk to me, not to an account manager.
  • Personal responsibility. I am responsible for every delivery and every campaign decision.
  • AI with human checks. AI speeds up production. I check every asset by hand against your real product.
  • Transparent delivery. Fixed monthly deliverables, written reports and no guaranteed numbers.

Scalesly is a young agency. That is why our portfolio shows concept projects, clearly labelled as such.

Let's talk about your brand

FAQ

Frequently asked questions

Does every package include Meta Ads management?

Yes. Launch, Growth Partner and Scale all include Meta Ads management on Facebook and Instagram. The packages differ in how many campaigns we manage: up to 1, 2 or 3.

Is advertising spend included?

No. Ad spend is not part of the monthly service fee. You pay it directly to Meta, so you always see exactly what is spent.

How is the advertising budget determined?

There is no fixed minimum. We agree on a budget with you individually, based on your products, margins and goals. Budgets and launches always need your approval.

Who owns the advertising account?

You do. Your Meta ad accounts and data stay yours. We work through partner access, which you can remove at any time.

What is included in basic account setup?

A check of your Meta ad account and tracking, setting up partner access, and setting up the campaigns in your package. Complex tracking integrations and website development are not included.

What is the difference between Launch, Growth Partner and Scale?

Mainly capacity. Launch: 4 static ads, 2 videos, 4 lifestyle images and 1 campaign. Growth Partner: double the creative output, 2 creative concepts, up to 2 campaigns and a 30-minute monthly strategy call. Scale: 12 static ads, 6 videos, 12 lifestyle images, up to 3 campaigns, extended reporting and a 45-minute strategy call.

Is Launch cancelable monthly?

Yes. Launch is a monthly subscription that you can cancel monthly. There is no three-month minimum.

Why do Growth Partner and Scale have a three-month minimum?

Creative testing needs time. The first months are used to set up, test several angles and learn what works for your brand. Three months gives enough room to improve based on real data.

What happens after the initial three months?

Growth Partner and Scale continue on a monthly basis, and you can cancel monthly.

How does the Founding Client Offer work?

Our first two eligible clients get Growth Partner at €695 per month for two months: €1,390 in total, excluding VAT and ad spend. This is a separate introductory engagement, not the standard three-month contract, and it ends after the second month.

Does the €695 offer renew automatically?

No. It does not renew and does not increase to €995 automatically. You only continue at €995 per month if you choose to, and any follow-up contract and its duration are agreed separately.

How are AI-assisted video ads produced?

We combine editing, your product imagery and AI-assisted lifestyle images with selective AI animation, cut into short 6–15 second ads for stories and reels. Every video is checked by hand for product accuracy.

Are advertising results guaranteed?

No. Nobody can honestly guarantee sales, revenue or ROAS. We promise structured tests, careful budget management within the limits you approve, and honest reporting on what we learn.

What happens after submitting an enquiry?

Lucas reads every application personally. If it looks like a fit, you receive an email to plan an intro call. A suitability review follows, and nothing starts or launches without your approval.

Will my product look the same in the ads?

That is our first check. Every visual is compared with your real product on colour, shape, proportions and texture. If something is off, we make it again.

Apply

Let's talk about your brand.

Tell us a little about your webshop and what you want to achieve. Not sure which package fits? Leave it open. Lucas reads every application personally.

  1. You send this short form.
  2. If it looks like a fit, we reply by email to plan an intro call.
  3. A suitability review follows, and nothing starts without your approval.

Prefer email? info@scalesly.nl

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